A business needs advertising and a target market to be determined by the company first. But usually, an ad alone will not be enough to reach all the target market. You need help from other parties to be able to reach your target market. One thing you can do is use geofencing that can reach all your potential customers with the ads you give them wherever they are.
Having an ad and a target market will not be enough to increase your profits. You need the right strategy for this. However, there are some things you need to consider in the selection of strategies, such as
– Source Owned Company
Resources owned by the company will be one of the decisive factors in determining the strategy selected. If a company has limited resources to its customer base, then the best strategy is to run a concentrated marketing strategy.
– Market Homogeneity
This is a condition where when a number of the customer have the same taste. If this condition happens, then you can choose a differentiated marketing strategy.